My investigations took two forms: direct investigation by registering a fake profile, and indirect investigation by scouring the net for positive/negative reviews.
I'll summarise the results of the fake profile first.
After several days, the chat pop-ups stopped arriving from women and started arriving (almost, but not quite) exclusively from women (more on this site and others in the family later), as evidenced by both the physical appearances of the women and the chat links, which were to pages in the domain.
If you want to go straight to that evidence, then please click here.
Otherwise, read on for the build-up to that evidence. They never stopped, only increasing in frequency over the following few days.
without the "n"), and (more on these alternative domain names later), and redirecting upon registration from the domain
My suspicions were aroused by my friend's description of the site: drop-dead gorgeous women everywhere, constantly sending him letters and chat pop-up requests, yet for every letter read after a lady's first, he had to pay ten credits, and ten credits likewise to send a lady a reply letter - instant messaging chats cost one credit per minute after the first three (free) minutes.The difference in mass between the reactants and products is manifested as either the release or absorption of energy.