Analytic tool (like Flurry Analytics or Localytics) will help you understand user behavior and reasons why they are leaving.
Through media channels (email, push, in-app message, retargeting ads), you can reach dormant users and remind of great features or helpful updates.
Here are the basic marketing strategy steps: Securing a large amount of installs within the first couple days of launch is critical as it will allow to reach top charts on the app stores.
This is an ideal option for dating apps that needs to create an active user base from the start and target a general audience.
Of course, only if you have a smartphone and a dating app.
Tinder usage in the US set a record on last year’s Valentine’s Day with overall usage increased by 7% and messages up 5.2%.
) has started its promotional campaign with reaching student communities at colleges.
The two vital components of retention marketing are in-app analytics and the choice of media channel.
While most dating sites focus on general audience, Dating Gold is more focused on the more “risque” lead generation and dating sites.